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50 Shades of Grey Target Australia Lingerie Line

Fifty Shades of Grey lingerie at Target 1Want to celebrate your love of 50 Shades of Grey in your wardrobe as well as on your bookshelves? Now’s your chance as the 50 Shades of Grey Target Australia lingerie line has been announced.

The collection is designed in collaboration with the now-millionaire author of the fastest selling paperback of all time, E L James, who said, “I’m thrilled that Target will be the exclusive retailer of the official Fifty Shades of Grey lingerie collection in Australia, offering widespread access to the luxury collection. We’ve worked together to ensure the range encapsulates the passion of Anastasia and Christian’s love.”

She continued to discuss her inspiration for the range, saying, “The collection is styled on the elegant pieces Anastasia receives from Christian, lifting the Fifty Shades of Grey story off the pages and into the wardrobes of Australian women. The pieces tap into the fantasy world from the trilogy.”

We have to admit, when imagining the gifts Anastasia received, brands like La Perla and Agent Provocateur sprung to mind well before Target but we’re certainly thrilled to hear investing in pieces won’t break the bank!

The range will include exclusively designed g-strings, bikini briefs, balconette bras, suspenders, bustiers, and a sheer chemise all in shades of powder blue, oyster, black and scarlet.

Prices range from $15 – $49 and it will all become available on the 26th of September 2013 for a limited time only.

Will you be getting into the official 50 Shades Of Grey range?


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