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RESCU is a 360-degree take on a fabulous life. Our readers see beauty as an all-round experience, encompassing wellbeing and health, fashion, life success and emotional happiness. She feels beautiful when she’s knocked a dinner party out of the park, her intestines are in good nick, her career’s firing and she has great hair.

RESCU readers are smart, switched on women here to make purchase decisions and get the real read on brands. The RESCU woman is a social sharer and influencer – she recruits friends, recommends new finds with powerful personal faith statements and pays forward fabulous through her social networks.

Connecting with RESCU readers is meaningful and measurable: Women tune into RESCU to actively seek inspiration, expert advice, life-hacks, meaningful road tests and recommendations. They trust they are in a premium, honest and expert environment, are primed to purchase and have the cash to do it instantly. RESCU is your accountable, measurable and female-focused media partner, amplifying your brand message and delivering it to your target consumer.

Campaigns are fully-integrated and multi-platform – we make brand philosophies and product payoffs come alive. Content is couture and infinitely bespoke – we deliver the right mix of tools to speak to women in visual, emotional, intelligent ways.

Our content is expertly written and designed for maximum cut-through, stickiness (no boring scroll-past ad spiels) and shareability. We clearly communicate brand messaging while always feeling authentic and editorial. It’s truly read it, feel it, believe it.

Contact us for case studies, media kit, rate card and sponsorship opportunities

Here’s what our clients are saying…

“The ladies at RESCU are always so lovely to deal with. When they are responding to a brief, it is clear in the strategy that the client’s needs are at the forefront, and they will go above and beyond to make something work for our brands. Throughout the implementation of a campaign they are flexible, reliable, diligent and efficient. We love working with RESCU at Initiative!”
– Ashleigh Krstanoski, Client Manager for Initiative

“My experience with the RESCU team was incredible, the level of professionalism and organisation was among the best I have experienced in the Digital Media space. The entire campaign ran smoothly, with regular and personal communication with the team. The innovation and passion that they brought to my client was great, they were open but also very particular in all their recommendations which was reassuring to know I was partnered with such an expert website. I hope this is the first of many campaigns we collaborate together on, as it was an absolute pleasure being involved with Rescu and the results for my client were amazing.”
– Simone Rodney, Influencer Marketing for Switched On Media

“The 5 Days to Fabulous partnership with RESCU was a one of a kind integrated lifestyle concept which allowed our brand to come to life in a relevant and engaging way. The health, beauty, and lifestyle content written by RESCU’s amazing experts linked perfectly with our new moisturiser and the key claim ‘Look Younger in 5 Days’.

More than anything, women trust the opinions of their peers and the video testimonials we ran with RESCU really added an element of credibility and authenticity and are now assets we can leverage in the future.”
– Siobhan Dunn, National Marketing Manager for Estée Lauder Australia  

“We used RESCU as the launch platform on line for a strategic promotion around a new product. This was a big deal for our brand since we don’t usually use above the line media. We carefully evaluated options for the most impact and we felt that RESCU was a great choice. They not only understood our brief perfectly but they delivered above our expectations with some great suggestions as add on to the campaign that we ended also going ahead with.

Dealing with the team was a breeze and we really had a fantastic result for our campaign being the most successful launch we had in the entire company history. We are definitely going to work again with RESCU without a doubt.”
– Olivier DuVillard, Managing Director, Ultraceuticals

Contact us for case studies, media kit, rate card and sponsorship opportunities

Explore Rescu

  • Insta: Follow @rescu.com.au

    • Tuesday night looks brought to you by @bobbibrownaustralia #smokeyeye #redlips
    • Oh what a feeling! #getoverit
    • My friend Stephanie Darling wrote a beauty book. It's amazing. Read our interview and her money can't buy expert tips on the site. Thank us later. 💅🏽💄#secretsofabeautyqueen
    • School's out! ❄️ Next time we'll bring gloves and ear muffs..#mummyandme
    • Friday night date with my honey is the perfect excuse to call in @luxit_official glam squad 😍
    • Just another super model and me 😜 @elysetaylor is the ultimate modern day siren.  @nudebynature launch today. Seriously though... #girlcrush
    • Be you 💋
    • And that's a wrap! Perfect shoot for our inspirational women series in partnership with @wedgwoodau @weddedwonderland @jo.casamento @mon_purse @danniellemiller #verawang Tap for details ❤️
    • The golden hour.. Well actually 15 mins or so 😂 before Lilly is awake and I have me time. Currently obsessed with Creed fragrances.

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