Digital entrepreneur Jess Wilson booked herself a one-way ticket to Silicon Valley and never looked back.
After working in fashion PR for the likes of Kelly Cutrone, she created Stashd, an app that allows you to swipe for your favourite clothes. Since launching 18 months ago, it’s now available in over 90 countries.
Rescu. caught up with the 22 year old beauty to chat about her roots in the fashion industry, life as an entrepreneur and her exciting ventures ahead.
On building her shopping app ‘Stashed’
I had no tech experience when I entered into this space. I said to myself ‘I have to learn this’. So I just booked a ticket to silicone valley’
‘I found online shopping very clunky in general. We’ve tailored that back so you get one item and you can either swipe left to trash the item or right to stash it”.
On her start in fashion
I had a career advisor tell me I would never land so much as an internship in fashion. That lit a fire in me!
I started to work among Austrlaia, Paris and New York fashion weeks….I was working on seating plans and I had a chance to see how the industry was moving…It was chaos. Editors were moving back and bloggers were moving forward….so I noticed that target market and I was like okay I can tap into this
On being an entrepreneur
You need to know your product and your service or whatever you’re proving. You need to know what your point of difference is.
Take your mind out of ‘this is my product’ and put yourself in the mind of who you’re selling it to. You always need to tailor your pitch
On dealing with no
We still get no’s all the time. It’s a process of accepting ‘Okay this might be a no right now, but we still need to grow and it might not be a no going forward’.