Bobbi Brown is the Founder and Chief Creative Officer of Bobbi Brown Cosmetics. Bobbi first arrived on the beauty scene in 1991 with the launch of Bobbi Brown Essentials, and changed the face of makeup with ten brown-based lipstick shades created to fill a void in the market of simple, flattering and wearable makeup. Bobbi’s philosophy was simple: “Women want to look and feel like themselves, only prettier and more confident.” Her unique approach to cosmetics was a long-awaited gift for women who wanted a more natural look, and therefore caught the attention of cosmetics empire Estée Lauder Companies, which acquired Bobbi Brown Cosmetics in 1995.
Today, Bobbi Brown Cosmetics is a global colour cosmetics, fragrance and skincare brand with a presence in more than 1000 doors in 60 countries and 30 free-standing stores. Bobbi Brown Cosmetics is coveted by world renowned makeup artists, celebrities and style makers who appreciate Bobbi’s unique approach to beauty and her ability to translate the latest trends into wearable, real-life looks.
In addition to running her company, Bobbi regularly shares her expertise on television, in magazines and newspapers, and online. Also a New York Times best-selling author, Bobbi has written eight instructional and engaging beauty and lifestyle books. She continues to work editorially and is a permanent fixture backstage at New York Fashion Week, having worked with some of the industry’s most influential designers.
Furthering her message of self-confidence, Bobbi launched the Pretty Powerful Campaign in 2010, inspired by her belief that “all women are pretty without makeup—but with the right makeup can be pretty powerful.” In spring 2013, she further amplified this message with the launch of The Pretty Powerful Campaign for Women & Girls, the brand’s first-ever global charitable initiative aimed at empowering women and girls with education, resources, job skills and work experience to help them “be who they are.”
Bobbi’s impact extends well beyond the beauty and fashion industries. In 2008, she received an honorary doctorate from Montclair State University. In 2010, Bobbi was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation, and was invited by Mrs. Obama to participate in the White House’s Leadership & Mentoring Program for young women.
As the brand continues to grow globally, Bobbi’s message remains the same today as it was when she launched in 1991: “The secret to beauty is simple—be who you are.”
Bobbi Brown will be answering RESCU reader’s most pressing beauty questions. Watch out for her column.
Visit www.bobbibrown.com.au for more information
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