Model Kendall Jenner’s star continues to grow, with the 19 year old taking to social media to announce she has been named the new face of Estée Lauder.
Best known for being the half sister of reality star Kim Kardashian, Jenner has proved many of her critics wrong with the new endorsement deal with the cosmetics giant, complete with a promotional video showing her relationship with the brand.
With over 15million Instagram followers, Kendall broke the news, “I am super excited to announce that I am the new face of @esteelauder!! check out https://www.esteelauder.com/kendall to see more…”, posting several beauty shots on her account.
“I still can’t believe it myself!” she wrote.
One of the images was taken by acclaimed photographer Patrick Demarchelier, and was also shared by the official Vogue Magazine Instagram account.
Kendall found out about her campaign deal with the cosmetics company backstage during the Sonia Rykiel show at Paris Fashion Week on September 29. The model was said to have been chosen in part due to her huge social media following and made the decision that she would announce her appointment on Twitter and Instagram.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
The official video features some cute flashback video footage from Kendall’s childhood, seen trying on her mum, Kris Jenner’s make-up.
Kendall claimed she was thrilled to be in the same realm as long-time spokesmodels such as Carolyn Murphy and Joan Smalls, whom she will appear alongside in her first campaign, shot by Mikael Jansson.
“I think I’m more honoured – to be a part of something with such amazing names involved. It’s something that I didn’t really expect to happen so quickly, it’s so crazy,’ she says of joining forces with such a huge company that has long been a staple in the beauty world,” she says in the promotional video.
“I just want to be the best me I can be, so having the power that social media has, I think that just seeing how many people care about you, and seeing how many people want to watch what you’re doing, it just really makes you want to do the best you can do,” she continues. “I just feel so incredibly blessed.”
Big sister Khloé Kardashian reposted the video to Instagram later that day, along with a gushing message praising her sibling for boldly following her dreams.
“I am literally jumping up-and-down with pride and joy for my baby sister!!!!! @kendalljenner is the new face of @esteelauder!!! It takes so much courage to actually go ahead and conquer your dreams. Most people just talk about what they want to do. You are actually living what you’ve dreamed you’d always do! Proud of you baby girl. @voguemagazine.”
Watch the model’s debut for Estée Lauder below:
Image credit: Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. Photo courtesy of Estée Lauder. Kendall Jenner’s Instagram @kendalljenner