It’s been a long wait for Northern Sydney shoppers, but Sephora has finally opened it’s counters at Macquarie Centre. Beauty lovers can now get their hands on their favourite make-up kits without having to commute through the city.
The beauty wonderland is stocked with over 100 brands plus, dedicated makeover and skincare zones.
Ready to start shopping, we reported on the exciting developments earlier this year when the new store was announced. Keep reading for all the details
Wallets at the ready: SEPHORA has announced it’s second Australian store, at Macquarie Centre, Sydney. Due to open in September this year, the store, which has already commenced construction, will join the shopping centre’s collection of recently launched international retailers like H&M, Forever 21, Gap and Zara.
After the huge success of the international beauty brand’s first Australian store, opened in Pitt Street late last year, the new store will be adding to the chain’s list of over 2000 stores worldwide.
Country manager for SEPHORA Libby Amelia says the beauty chain is thrilled to be expanding its Australian market.
‘Australia’s first SEPHORA store has been hugely successful and the demand for another store outside of the CBD has been high,’
And for all the non-Sydneysiders who are missing out: don’t despair! SEPHORA has also announced its plans for taking the chain outside of the big city.
‘I can’t confirm our next move just yet, but the brand is set to grow in Australia. For a long time, Australian beauty enthusiasts have been experiencing SEPHORA overseas, so we want to ensure we find the right location to ensure the brand heritage and DNA is always replicated’.
The new SEPHORA will be bringing with it its vast collection of exclusive beauty brands, including Tarte, Cover Fx,Beauty Blender, Nudestix, Formula X, Kat Von D, and its own label, Sephora (check out the full list here).
In further SEPHORA news, the store will be celebrating its French heritage for Bastille Day tomorrow, with its Pitt Street store hosting a number of French-inspired festivities over the next two weeks. The store, which first opened in Paris in 1969, will be showcasing some of their very best French skincare and make up lines with special guest appearances from LÓccitane, Guerlain and Givenchy. They’ll also be giving out goodies on the day, so be sure to keep an eye out if you’re in the Sydney CBD tomorrow.
‘On Bastille Day, we are offering complimentary French manicures and SEPHORA totes which will be gifted with all purchases that include a French product. There will also be SEPHORA staff cycling around the city, handing out French pastries and other treats to passers-by,’ says Angelique Hogan, from SEPHORA Australia. Hogan.
Can’t wait till September? Check out our beauty expert’s guide to the top ten brands at Sephora.