Lock away your credit cards, Australia – this just in.
Sydney-sider avid beauty buyers are all too familiar that the crowds at Sephora’s two story store religiously promise an out-the-door queue upon each visit – but kick your feet up Australia, all your favourite cult brands are now accessible from the comfort of your own home. Dangerous, we know.
Image credit: Sephora Australia Instagram
It’s no surprise that since landing in Sydney, Sephora’s success has kicked off the ground with a vengeance, transforming the beauty scene and providing accessibility to Australian customers. The demand for product and expansion has been extensive, and what better way to expand the cosmetics retailer empire than giving all of Australia access their favourite international beauty brands?
With international brands becoming more accessible to Australians, beauty and fashion inspiration alike are flourishing – and with Mercedes Benz Fashion Week Australia now becoming a global destination for Resort collections, the accessibility gap for Australian designers, makeup artists, bloggers and artistic talents to leading international powerhouses is slowly (but surely) closing in.
Sephora, similar to their in-store courtesy, will provide free samples with every sephora.com.au purchase – at checkout, customers can select their choice from the available samples, which will be sent out with the order. Not only will international brands such as Marc Jacobs Beauty, Kat Von D, BECCA Cosmetics, Benefit Cosmetics and Glasshouse Fragrances be available, but also brands exclusive to Sephora.com.au are now available for the first time online to the Australian market – hallelujah!
Image credit: twiceblessed_ Instagram