When Sephora first opened late last year in Sydney, beauty lovers Australia-wide thought that Christmas had come early. But the one brand we were all anticipating was left off the list of products we were so desperately waiting for – Urban Decay.
Now we know why.
By Kate-Marie Thorpe
This Friday 27th March will see the official launch of Urban Decay on our shores at Mecca Maxima stores country-wide at 9am. With almost-daily reminder emails sent if you’re on the ‘UD Day’ list, we couldn’t be more excited – the countdown has begun! Lines officially open at 7am, but rumours are flying that the UD obsessed are prepared to camp out overnight just to claim their spot.
Much like when the American beauty chain opened its doors here in Sydney, the burning question on everyone’s lipstick-coated lips is: How will the $AUD prices compare to $US? For years, die-hard makeup fans have been ordering Urban Decay from the States via postal forwarding services, forced with no other alternative but to pay for the product and immerse forwarding fee to receive it.
Well, wait no longer ladies. Beauty Heaven have released the prices for some of Urban Decay’s most popular products, plus their price comparison to buying in the U.S:
Naked Palettes 1, 2 & 3
It’s the only eyeshadow palette you’ll ever need: from nudes to creams, and all that’s in between. One of these beauties is sold every five seconds around the world, which means approximately 150 would have been bought by the time you’ve finished reading this article…
Australian price: $78
US price: $54
US price + tax, converted to AUD: $76.30
Eyeshadow Primer Potions
With their super-strength hold, these magical potions will help your eyeshadow stay in place all night long – no matter how hard you party.
Australian price: From $30
US price: From $20
US price + tax, converted to AUD: From $28.25
Urban Decay Makeup Setting Sprays
Ah, the coveted All-Nighter Setting Spray, cousin to the Cooling and Hydrating Spray and bff’s with the Oil-Control spray. If you grab one thing this Friday… grab this, and hold on to it tight!
Australian price: $44
US price: $30
US price + tax, converted to AUD: $42.35
Urban Decay 24/7 Eye Pencils
Creamy and pigmented for maximum impact, there’s a colour to match every mood and look. Use alone or combine together for seriously fun eyes.
Australian price: $30
US price: $20
US price + tax, converted to AUD: $28.25
Urban Decay Perversion Mascara
The blackest of the black for full-frontal lashes, this cult favourite is expected to sell out fast. And at only a dollar more than shipping from the US, why not grab a few backups?
Australian price: $32
US price: $22
US price + tax, converted to AUD: $31.05
Urban Decay Naked Flushed Palettes
If you can’t face going full-on Naked, try the adorable Flushed Palette. Compact and feminine – and with gorgeous rose gold packaging – it’s perfect for the girl on the run.
Australian price: $46
US price: $32
US price + tax, converted to AUD: $45.15
Urban Decay Good Karma Optical Blurring Brush
What goes around comes around, right? We’re definitely feeling the good vibes from this 100% vegan brush which smoothes and perfects in a few easy strokes.
Australian price: $35
US price: $25
US price + tax, converted to AUD: $35.30
For those who are a fan of freebies, Mecca will also be giving the first 100 customers to purchase from Urban Decay a limited edition UD Makeup Bag filled with deluxe samples.
If you’re not prepared to rise and shine with the earlybirds for the 9am opening, Urban Decay will soon be available to purchase online following its coveted in-store release.
Images: Mecca Maxima
Pricing: Beauty Heaven