Dressed to the Max

By Sally Hunwick

If you want a cocktail dress that will turn heads for all the right reasons, head directly to BCBG Max Azria. Dress after dress came storming down his Spring 2010 runway in New York in every conceivable colour and style.

Pink, purple, yellow, green and multicoloured dresses made us beg for summer to get here already. And like the abundance of colour, there was a silhouette to suit every female shape too, which made us thank the brand for making itself available for (just about) every woman.

From floor length maxis, which made this journalist think of poolside cocktails and balmy nights, to bandage style body con minis, which oozed plenty of sex appeal yet ticked all the boxes in terms of flatter-ability – we can each pick a favourite with this all-pleasing collection. And please it does, especially if you’re keen to have some fun.

Speaking of fun, who isn’t a sucker for tassels and gold? Well I certainly am, which is why I’m adding that gold tasselled clutch to my wish list. That, and maybe the patchwork dress in dark lavender and floral…

In terms of the hair and make-up, who really needs to go to town when the clothes speak volumes? It was all clean hair, centre parting and painstakingly nude make-up at BCBG Max Azria. And why not? It’s the perfect look for moments when you want to look dazzling but too chic to bother with too much fussing.

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