Tuesday morning at London Fashion Week was a case of ‘Bamm Bamm, thank you man’, with the man we were thanking being American designer Jeremy Scott, showing here in London for the first time…
The gratitude was not necessarily for a collection of wearable or timeless clothes that had been missing from our wardrobes, but rather for a show and a collection that brought a bigger smile to our faces than we thought possible. It was as Scott described “pop fashion with an upbeat twist”.
The time machine has been revved up, and we have been stepping into it all week for collections that referenced eras past and reminded us of various childhood memories. For Scott’s Spring 2010 show, we again jumped into it. Only this time we stepped further back – to the Stone Age, and to the childhood joys of watching TV show ‘The Flintstones’, for a collection of clothes that can only be described as ‘The Flintstones’ meets ‘Married With Children’. Think ankle-length leggings, off the shoulder and one-shouldered mini dresses, swimsuits, bikinis, cropped tops with tight skirts, bomber jackets, fur vests, all finished off with ripped and jagged hems. And there were wild animal prints and vibrantly coloured acid greens, neon oranges, highlighter pinks, aquas and yellows that would make Peggy Bundy and Wilma Flintstone proud.
Celebrity models including Pixie Geldof and Daisy Lowe made their way down the runway with eccentric makeup and crazily permed and teased hair that was finished off not with bows, but rather bones, complementing the bones that were strategically placed on their boudoir worthy high-heeled mules
Men too have the chance to channel their inner Fred Flintstone with Scott sending male models out in brightly coloured and wildly patterned pants, one-shouldered mankinis and multi-coloured sneakers that had wings attached to their sides.
Although the male in your life may not be sold on the mankini, make no bones about it, we are ready to ride the dinosaur and take a walk on the wild side.